CRM System with Lead Capture, Follow-Ups & WhatsApp/SMS Automation (Laravel + Angular)
Overview
This CRM system was developed for businesses to streamline their lead acquisition, nurturing, and communication workflows. The application enables sales teams to capture leads from multiple sources, assign them to agents, schedule follow-ups, and run automated WhatsApp and SMS campaigns.
Built using Laravel APIs and an Angular + Angular Material SPA frontend, the CRM offers a fast and professional user experience with built-in automation for messaging, analytics, and status tracking.
WhatsApp and SMS integrations allow businesses to communicate with prospects instantly, while analytics dashboards provide insights into lead performance, conversion rates, and campaign effectiveness.
The platform also includes a custom lead capture API system, enabling partners and websites to send leads directly without needing manual entry. Robust permission and role management ensures secure access across sales teams, managers, and administrators.
Services Offered
Technologies Used
Key Integrations
Lead Capture & Assignment
Captures leads from web forms, partners, and APIs. Includes lead assignment, tagging, status tracking, and lead source classification to help sales teams manage prospects efficiently.
Lead Nurturing & Follow-Up Workflow
Sales agents can schedule follow-ups, set reminders, change lead stages, add notes, and mark conversions. Automatic follow-up triggers ensure no lead is missed in the sales funnel.
WhatsApp & SMS Campaigns
Integrates with Meta/WhatsApp Business API and SMS gateways to send broadcast campaigns, template messages, and automated responses. Helps businesses engage leads instantly with high response rates.
Campaign Analytics & Reporting
Interactive dashboards provide performance reports for leads, conversions, and message campaigns. Users can analyze response rates, conversion ratios, agent productivity, and campaign accuracy.
